Journal

Custom-built housing has moved from a niche idea to a viable and commercially strong development model across the UK. In Norfolk and Suffolk, where land values, local character and planning sensitivities often shape the success of a project, Custom Build is becoming an increasingly attractive option for developers and landowners who want to deliver high-quality homes and improve the commercial performance of their sites. Although many people confuse Custom Build with traditio

Small sites often get overlooked. Maybe they feel awkward, narrow, constrained, or too close to neighbours. But the truth is this: small sites can offer some of the best opportunities for well-designed homes, especially in places like Norfolk and Suffolk where land supply is tight, demand for quality housing is high, and planning policies increasingly support brownfield and infill development. At Ikonic Architecture, we help developers, landowners and self-builders unlock the